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United Airlines has experienced challenges operating in the global marketplace, bringing them negative notoriety in some cases, which could have or did impact their growth in the global marketplace and profits.
In your case study, you will…
Provide background information on the challenge.
Using the concepts and topics in the course up to this point, identify where you believe the challenges began to occur and what could have been done (if anything) to avoid them. If nothing could have been done to avoid them, make sure you explain why.
Concepts and topics to be considered:
Global environment (business, social, and economic)
Effects of globalization on the organization
Participation in the regional trading blocks
Influence of culture on the workplace (to include the culture of expatriates, host-country nationals, and third-country nationals)
The impact of the internet and social media
Cross-cultural negotiations
Decision-making
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