analyzing the strategic positions of Blackberry and Cingular Wireless (AT&T) in relation to the launch of the iPhone and how their decision-making processes impacted their ability to respond to the competition.

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analyzing the strategic positions of Blackberry and Cingular Wireless (AT&T) in relation to the launch of the iPhone and how their decision-making processes impacted their ability to respond to the competition.

First read the article in strategic management process module ‘What is Strategy’. Then watch the movie Blackberry (2023) and answer the following questions. You can watch BlackBerry through Amazon, Vudu, Google Play, and iTunes. Please let me know if you don’t have access to any of these and I’ll arrange for you to watch it in-class Tuesday 2/16.
1. What Strategic position did Blackberry occupy when it entered the market? (100 words)
2.(a) What would you describe the process Research In Motion (RIM) followed in making major strategic decisions (50 words)
(b) How did that, if at all affect their ability to respond to Apple’s Iphone (50words).
3. What strategic position did Cingular wireless (AT&T) seek with it’s partnership with Apple to launch the Iphone (50 words)

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